A guide to fashion in Saudi Arabia and what to wear
Fashion in Saudi Arabia has undergone a remarkable transformation over the years, reflecting the country's rich heritage while embracing modern influences. This evolution is not just about clothing; it embodies the nation's cultural shifts, societal changes, and economic development. For travelers interested in experiencing a unique blend of tradition and modernity, Saudi Arabia's fashion scene offers a captivating glimpse into its dynamic identity.
TRADITIONAL ATTIRE AND CULTURAL SIGNIFICANCE
Historically, traditional Saudi attire has been deeply rooted in the country’s cultural and religious values. The thobe (or dishdasha) for men and the abaya for women are symbols of modesty and identity. These garments are often made from high-quality fabrics and are designed to suit the hot desert climate. The abaya, once a simple black garment, has evolved significantly in terms of design, colour, and ornamentation, allowing women to showcase their individuality while respecting cultural traditions. Nowadays, you can observe a variety of styles among women in Saudi Arabia. More recently, many women are choosing not to wear a full hijab, and are starting to incorporate western clothing into their wardrobes. Nonetheless, a considerable number still prefer to don the traditional full dress, or a variation of it, reflecting a mix of personal expression and cultural values.
In recent years, the global fashion movement has influenced local designers, leading to innovative interpretations of traditional garments. This blend of modern aesthetics with cultural heritage has resulted in a vibrant fashion scene that appeals to both locals and tourists.
WHAT TO WEAR WHEN VISITING SAUDI ARABIA
When visiting Saudi Arabia, engaging with the local fashion scene can help enrich your experience while respecting cultural norms. While women can choose to wear stylish, colorful abayas in various designs, it is also perfectly acceptable to opt for western clothing, provided that modesty is maintained by covering the knees and shoulders; similar to practices in other Middle Eastern countries. Your head does not need to be covered unless you are visiting a religious site, such as a mosque. Men can explore modern thobes made from lighter fabrics and contemporary cuts, or they can choose to wear a shirt and trousers if preffered. Lightweight, breathable fabrics are ideal for the warm climate, and layering is a great strategy for cooler evenings. Keep in mind, that despite the high temperatures during the day, temperatures at night can drop considerably, especially in the desert.
THE FUTURE OF FASHION IN SAUDI ARABIA
As Saudi Arabia continues to embrace its cultural identity while looking towards the future, the fashion scene is poised for further evolution. With the support of government initiatives aimed at promoting local talent and tourism, the fashion industry is set to flourish.
For tourists, experiencing the fashion landscape in Saudi Arabia offers a unique opportunity to engage with the country's culture. From traditional markets (souks) to high-end boutiques, visitors can explore a wide array of styles that reflect both the past and the present.
THE RISE OF LOCAL DESIGNERS
The last decade has seen a surge in local fashion designers who are gaining international recognition. These designers are redefining Saudi fashion by blending traditional elements with contemporary styles. They are also increasingly using sustainable practices and materials, reflecting a global shift towards eco-consciousness.
Noteworthy designers like Arwa Al Banawi and Mohammed Ashi have showcased their work on international platforms, bringing Saudi fashion into the global spotlight. Their designs resonate with a younger audience eager to embrace both tradition and modernity.
CHRISTIAN DIOR: DESIGNER OF DREAMS EXHIBITION
A significant cultural highlight is the newly opened exhibition Christian Dior: Designer of Dreams at the Saudi National Museum in Riyadh, running from November 21, 2024, to April 2, 2025, as part of Riyadh Season 2024. This retrospective celebrates the deep ties between Dior and Saudi Arabia, showcasing over 75 years of the brand's creative journey.
Conceived by curator Florence Müller and scenographer Nathalie Crinière, the exhibition features a variety of displays, including iconic designs, the launch of the Miss Dior line, and the enchanting Colorama, highlighting the essential role of Dior accessories. A special section pays homage to the AlUla oasis, featuring dresses inspired by the region’s natural beauty, reflecting both Dior's elegance and Saudi Arabia's rich cultural heritage.
RIYADH FASHION SHOW
A significant milestone in this evolving fashion landscape was the inaugural Riyadh Fashion Show held in 2023. This landmark event showcased the works of both established and emerging designers, highlighting the creativity and innovation within the Saudi fashion industry. The show was not only a celebration of local talent but also an opportunity to promote Saudi Arabia as a burgeoning fashion hub.
This now annual event, allows attendees to experience a fusion of traditional and contemporary styles, with collections that range from extravagant evening wear to chic street fashion. The success of previous events has now positioned Riyadh as a destination for fashion enthusiasts and industry professionals alike.
CUSTOM CLOTHING EXPERIENCE WITH ROAM
For those looking to elevate their fashion experience in Saudi Arabia, consider designing your own clothes or attire through a private experience with Roam. This unique service allows you to collaborate with skilled designers to create bespoke garments that reflect your personal style while honoring local traditions. Whether you're seeking traditional pieces or modern interpretations, Roam offers an exclusive opportunity to express your individuality in the vibrant Saudi fashion landscape. Contact Roam today to start your journey in creating a one-of-a-kind wardrobe tailored just for you