According to reports from the Sun, Kylie Jenner has profited by endorsing designer Jean Paul Gaultier and her own products, like Kylie Cosmetics and Kylie Swim.
The footballer Lionel Messi, who charges £1.38 million for a sponsored post, is third on the Instagram Rich List. He has 479 million fans on the website and is the second most followed celebrity.
Singer Selena Gomez is ranked fourth, followed by actor Dwayne Johnson who is in fifth position.